The lack of transparency and trust between suppliers and buyers further exacerbates the problem, making it difficult for businesses to consistently source the plants they need. Businesses often rely on numerous suppliers, leading to increased complexity and costs. However, the current solution for this problem is fragmented and inefficient. As more consumers take an interest in gardening and home landscaping, the demand for diverse plant species continues to grow. The problem of limited access to a wide range of high-quality plants and flowers is highly relevant in today's market. This problem is not unique to Sarah nurseries, landscapers, and other plant-selling organizations also face similar issues. This led to a loss of customers and increased costs, as Sarah had to spend valuable time and resources searching for alternative suppliers. Sarah struggled to find a reliable supplier for high-quality plants and flowers, often receiving inconsistent shipments with damaged products. One real person who experienced this problem is Sarah, the manager of a garden center. The horticulture wholesale industry in the US is plagued by various challenges that hinder its growth and efficiency.
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